Rolex is a titan in the watchmaking world, entirely self-sufficient when it comes to supply and manufacture, creating its own parts, materials, and even its own instruments and tools. As far as Rolex is concerned, the world really is your oyster, with every Rolex watch except those in the Cellini collection being an Oyster Perpetual. The words ‘Oyster Perpetual’ on the dial of a Rolex watch mean that the watch has an Oyster case and a Perpetual movement. In fact, the Oyster case was the world’s first waterproof watch case. While there is a specific Rolex watch family called the Oyster Perpetual, Oyster Perpetual also refers to the brand’s self-winding movement (Perpetual) and the screw-down case back that makes the watch water-resistant. Its Cellini collection is the brand’s line of dress watches, while its Professional watches include the iconic Rolex Explorer (a classic field watch), the Air-King pilot watch, the Cosmograph Daytona racing watch, and, of course, dive watches like the legendary Rolex Submariner. Rolex produces luxury watches across the five major timepiece categories: dress watches, field watches, pilot’s watches, racing watches, and dive watches. The Rolex DeepSea has traveled down into the Mariana Trench, the deepest place on Earth, and still kept accurate time.Rather than the Roman numeral IV, Rolex chooses to use IIII, known as the ‘Clockmaker’s Four’. ![]() It’s the most expensive stainless steel in the world and boasts extreme corrosion resistance. Rolex has its own exclusive stainless steel grade, 904L, known as Oystersteel.Most watchmakers set their hour markers using machines, but Rolex does each one by hand.Gold Rolex watches are some of the most expensive watches for men out there. Rolex’s unique yellow gold is a mixture of 18k gold made in the brand’s own foundry.Rolex sponsors many major sports events, such as Wimbledon and the US Open, as well as adventures like the Arctic Arc Expedition.Rolex made the world’s first ever waterproof wristwatch in 1926, known as Oyster. ![]() ![]() It’s the name behind some of the best men’s watches in existence and retains an active role in sponsoring the world’s most exclusive sporting events. To this day, the company is one of the world’s most famous luxury (watch) brands and continues to push boundaries and raise benchmarks in horlogerie. Wilsdorf died in 1960 and left the company to the Hans Wilsdorf Foundation, a charitable trust. In 1953, a Rolex was also worn by Edmund Hilary on his ascent of Mount Everest, securing Rolex’s position as a bastion of craftsmanship and quality. This was followed by a period of major innovation for the company, including the release of the first Oyster case in 1926, the Oyster Perpetual in 1931, the Datejust in the 1940s, and the Submariner in 1953. Four years later, the company moved to Switzerland, where the brand’s now iconic crown logo was registered as its trademark in 1925. In 1915, the company was renamed Rolex Watch Co., most likely because the name Wilsdorf was bad publicity during WW1 when anti-German sentiment was rife. In 1914, they were awarded a Class A precision certificate by the Kew Observatory, an award normally reserved for marine chronometers. The company started out assembling and selling luxury watches imported from Switzerland. Rolex was founded in 1905 in London by Hans Wilsdorf and his brother-in-law, Alfred Davis, and was originally called Wilsdorf & Davis Ltd. ![]() Available with a variety of dial colors, the Oyster Perpetual has no additional complications other than being able to tell the time but remains an elegant luxury watch. What is the cheapest Rolex?Īs the market currently stands, the cheapest Rolex is the Oyster Perpetual with a starting price of $4,900. The Rolex Daytona has always been a favorite among collectors, and this particular model had the added bonus of being worn on a daily basis by American actor Paul Newman. To date, the most expensive Rolex ever sold is the Paul Newman’s Rolex Daytona which was bought at auction for a gasp-worthy $17.8 million. The average price of a Rolex across all models is $20,000 with the most expensive watches reaching between $30,000 and $40,000. The starting price for a Rolex is around $4,000 for the brand’s most popular and simplest offering, an Oyster Perpetual. Parent organization: Hans Wilsdorf Foundation Watch Collections: dive watches, dress watches, racing watches, and pilot watches The gold standard, relentlessly pushing past the frontiers of what’s possible in a timepiece since it was founded at the start of the 20th century. To say the company sets the standard in luxury watches is an understatement. Even total watch novices understand that Rolex is a watch brand like no other.
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